Nike has always amazed us with beautiful commercials and the new ad for their Hypervenom soccer boot makes no exception! Although the animation is short it has no problem in suggesting tension and danger with every second of it! It is a pure spectacle of CGI and a real example of creativity.. The studio behind it is Polynoid, one of the most creative teams I ever found on terms of motion design.
Born as a collaboration between Jan Bitzer, Ilija Brunck, Csaba Letay, Fabian Pross and Tom Weber, Polynoid has grown from a simple playground for film experiments into multipurpose production studio, ranging from concept, direction and art design to the actual production and finishing. Personally, I can’t wait to see their next release! But until than, enjoy this brilliantly executed ad!
Creative ad made for the new Nike Hypervenom soccer boot by Polynoid animation studio.